How we get 98+ Lighthouse on every Next.js project — the actual checklist
Not a Vercel demo. Real production sites with 3D animations, headless CMS, e-commerce, and global CDN. Here's the architecture that makes it repeatable.
What we learned deploying 17 AI agents to production (and what broke)
Evals, fallback logic, hallucination rates, cost spirals, human-in-loop design. The unglamorous reality of running multi-agent systems on live customer data.
We interviewed 28 buyers and found out our client was targeting the wrong ICP entirely
The persona that shows up, downloads the resource, and never converts. Every company has one. Here's the research method that finds the real buyer.
Why AI adoption fails (and what 91% adoption actually looks like)
Generic ChatGPT tutorials don't change behavior. Role-specific workflows, hands-on practice, and champion programs do. Here's the difference.
Server-side attribution: the only way to measure paid media in a cookieless world
Last-click is dead. GA4 is undercounting. Your agency's dashboard is showing you what you want to see. Here's how to build the truth layer.
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